Etsy’s How to Promote Your Shop on Social Media

by kim.solga@gmail.com on January 6, 2017

etsyimageEtsy is a great place to develop your handmade arts and crafts business.  Not only is it a free and simple platform for selling your products online, but Etsy connects you with a priceless sellers’ community and ongoing instruction.

Get to know the Etsy Seller Handbook resources!  You can begin with their article titled How to Promote Your Shop on Social Media, and get some handy tips on how to promote your business on Facebook, Twitter, Instagram and Pinterest.

“If you’re new to social media marketing, creating a following from scratch might seem daunting, but there are plenty of ways to get your shop noticed on Instagram, Facebook and other channels. Read on to learn more about the best use of each social media platform, along with ideas for attracting new followers and creating content that leads to clicks — and more sales. If you’re not sure where to start, use whichever social media channel you are most familiar with.”

Take advantage of all the Etsy online articles.  They’re worth their weight in gold.

 

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Selling art and artisan crafts on the Internet is an amazing opportunity, open to everyone and promising abundant rewards!

It can be your road to success at whatever level you imagine, from turning your hobby into a satisfying small part-time business to creating a substantial full-time job and income for yourself.

Woman-and-LaptopThe secret to your success will be a combination of talent, quality, and intuition.  But there are a few things that successful online sellers have in common… Click to read Habit Number One

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Great Product Photos

July 23, 2016

The single most essential element to your online selling success is product photography.  Show your work with wonderful photos and everything else will fall smoothly into place.  The opposite is sadly true – you may have the best products in the world, the finest craftsmanship, charming product descriptions packed with powerful search words, great prices […]

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Socialize with Pinterest

April 30, 2016

Since buying and selling arts and crafts is a visual business, it makes sense that Pinterest, the most visual of social networking sites, is an important resource for you to explore. Pinterest.com is designed for collecting and sharing pictures of things you love. Pinterest users set up bulletin boards with different topics. Then they “pin” […]

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Keeping Track

April 27, 2016

One challenge for serious sellers is managing inventory. This is made more complicated when you are dealing with inventory that appears in many places and is constantly going in and out of stock.  You may have the same items posted in your Etsy shop, on your own website, displayed at craft fairs, on display in […]

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Is there still room to start selling online?

September 19, 2015

The Internet has revolutionized the sale of handcrafted artwork.  No longer are crafters and artists limited by geography to selling their work in regional shops and galleries, fairs and bazaars.  With the development of online shopping and marketplace websites, artists can develop an international clientele. The wide variety of arts and crafts available online reflects […]

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Share your expertise

February 12, 2015

This morning there was an email from Etsy inviting sellers to “Tell Us Your Story.”  The request was from Etsy’s Seller Handbook team.  A handy online form is linked so Etsy sellers can pitch the story they wish to share – either to write it themselves or to be interviewed by a regular editor.  In […]

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Elf Dolls and Pricing

March 31, 2014

One of the toughest things is to find the right price to charge for your artwork…If prices are too high, sales will drop…or simply not even begin. If prices are too low, you’ll find yourself unable to continue making new items. The sweet spot between these extremes, the price that is just right for your […]

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Inspiration from Maya Penn

February 4, 2014
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Here’s a spot of inspiration – a “Ted Talk” from Maya Penn, a delightful young woman who, at age 13, already knows a bit about selling arts and crafts online. There’s nothing that makes me more optimistic than kids and Ted Talks! Check out Maya’s website at mayasideasshop.blogspot.com

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Authentic Arts from Jenny Hoople

January 20, 2014
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The Everything Guide to Selling Arts and Crafts Online is filled with real stories – artists and artisans who are successful sellers on the Internet.  Their stories will inspire and their advice will guide your own steps to success.  Jenny Hoople, the owner and creative genius of Authentic Arts at JennyHoople.com, shares her experience in […]

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