Since buying and selling arts and crafts is a visual business, it makes sense that Pinterest, the most visual of social networking sites, is an important resource for you to explore.
Pinterest.com is designed for collecting and sharing pictures of things you love. Pinterest users set up bulletin boards with different topics. Then they “pin” pictures from the Internet onto these boards, usually writing a short comment about each image. Boards are shared with friends and usually available set to be public and available to the whole Pinterest community…(that would be 10 million users in 2013). People follow other people’s boards when they find them interesting, click “like” when a pin strikes their fancy, make comments, and re-pin other people’s images. The result is a vibrant visual community of ideas and images – and links, since each image pinned is a link back to the website where the photo originated.
Artists and crafters will quickly discover the power of Pinterest for sharing photos of their work. And as with all good social media campaigns, it’s all about collaboration and content. Sign up for a free account and dive in. You won’t get very far if you only pin your own work, though. Mix it up – your own pieces should be a tiny percentage of what you put on your boards. Pin great items you see on Etsy, on artist websites, in blogs and elsewhere on Pinterest. Others will do the same for you!
The illustration for this article is a polymer clay treasure I pinned a couple years ago…a teapot by Alyssa from ClaydeLys (one of the artists featured in Selling Arts and Crafts Online). This pin has gotten more likes and shares over the years than anything else I’ve posted on Pinterest…15 “likes” and a whopping 46 “Repins,” so far. Thousands of people have seen and shared Alyssa’s amazing work, while many have hopefully clicked the teapot and visited her Etsy shop.
More about using Pinterest to promote your own arts and crafts business in The Everything Guide to Selling Arts and Crafts Online… pick up a copy and kick-start your success.
Once you’re on Pinterest, be sure to follow the board for Selling Arts and Crafts Online.
Update September 2014: “Likes” for Alyssa’s teapot have expanded to 22, while “Repins” are now up to 102! The magic of Pinterest continues!