The Everything Guide to Selling Arts and Crafts Online is filled with real stories – artists and artisans who are successful sellers on the Internet. Their stories will inspire and their advice will guide your own steps to success. Jenny Hoople, the owner and creative genius of Authentic Arts at JennyHoople.com, shares her experience in building and managing your own website. Read her Words of Wisdom in Chapter 11!
Her business sense has narrowed this field down to a charming and popular niche. Jenny creates jewelry from naturally smoothed and rounded river stones… lake stones… sea stones. These are the sweet little pebbles you pick up on a beach walk. Hold in your hand, carry in your pocket for awhile. We love to take them home as souvenirs, line the stones along a sunny windowsill, or display in a clear vase or basket.
Jenny kicks it to the next level. With perfectly proportioned holes drilled in each stone, she matches the subtle colors and textures to create amazing jewelry. Check out her wonderful River Rock Jewelry for a great example of developing a popular and successful product line from the wide field of your interests. Gratitude to Jenny for sharing her expertise, and welcome to new baby Brian!