One path to visibility on Etsy, Artfire and other marketplace platforms is to get your products included in the treasury lists that other people create.
Etsy discourages including your OWN products in the treasuries you build. Instead, the Etsy process inspires you to network, join other people’s circles and teams, and build a base of friends, followers and fans who will showcase your items in the treasuries they create.
If you have great product photography, people will naturally select your items for treasuries. Great products are important of course, but it’s your photography that make the difference here. Keep an eye on the Etsy home page. The products shown there are inspiration for your own photos. Read everything you can about taking great digital photos and work constantly to improve your own skills.
To enlarge your network, you can join some of the many different treasury challenges that are posted on team boards. The basic game is to create a treasury inspired by and including a product from the winner of the previous week’s game. Multiple shop owners take part, and that week’s chosen item is shown in many different treasuries. At the end of the week, the featured shop owner then selects a winning treasury, and the game begins again with a new product from the winner’s shop.
I first began playing a treasury challenge game at the Shiny Happy People team, an international group of very friendly artists and artisans. Inspired by the challenges, I have created many different treasuries. It is always fun to come up with an enticing title and theme based on the featured product. The most recent challenge resulted in my “Coral Reef” treasury pictured with this article. Remember to promote your treasury and the featured artist. Convo the other sellers in the Treasury to thank them for their great items. Post the Treasury on other social media platforms, like Pinterest, Facebook and Twitter.
Join a team and participate in regular treasury challenges! The more you help promote other artisans, the more they will help promote your shop.